SEO
SEO Budgets Fail When You Measure Everything as Traffic
SEO teams pitch the same technical work twice—once as SEO, once as GEO. Reclassify budgets by economic purpose: revenue generation, protection, infrastructure, experiments.
budgeting.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
