Viral Campaigns
Australia’s October creative picks: from tiles to fast food
Campaign Brief's October Creative Circle names The Fair Treatment, KFC's Postie Hijack, National Tiles and Domino's as standout Australian work.
Campaign Brief.
AI in Marketing
Gen AI Ads Are Still Bach on a Moog—Time to Build a New Room
Marcus Byrne's synth history argues most AI advertising is faster versions of old ideas. The Kraftwerk lesson: make what was impossible before.
Viral Campaigns
Elevencom’s New Wave Profile: Lean, Retail-First Indie Playbook
Inside Elevencom’s New Wave profile: an 18-year indie run, retail speed, AI leverage and the three moves smaller brands can steal.
Viral Campaigns
Campaign Brief names Australia’s best ads of 2026 so far
Campaign Brief rounds up Australia's standout campaigns of 2026, from Telstra to Domino's, Uber Eats and purpose-led health work.
