Viral Campaigns
Saif Ali Khan Turns a 2-Year Ghee Prize Into a Brand Ad
The KBC ghee meme is now a full Gowardhan ad. Here's how brands can turn organic viral moments into owned media before they fade.
celebrity endorsements.
Viral Campaigns
Comet Taps Saif Ali Khan for Aeres Sneaker Collection
Saif Ali Khan fronts Comet's Aeres sneaker collection in his first official Instagram brand collaboration, giving the D2C label a built-in viral news hook.
