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Digital Marketing

Google Ads: 6 PPC Lessons Ahead of BFCM

Google's ads product team just busted a big PPC myth: changing targets or budgets does not reset Smart Bidding. Here are six tactics for BFCM.

Crazy4Marketing Desk · October 30, 2026 · 4 min read

Six PPC Lessons Google's Product Team Just Shared

Digital Marketing

Google Ads will end hidden 50% Display split in Feb 2027

Google Ads will make the Display Network budget split visible in February 2027, ending a hidden 50% backend allocation. What to check now.

Crazy4Marketing Desk · October 24, 2026 · 3 min read

Google Ads ends hidden 50% Search-to-Display budget split