Digital Marketing
Brand vs Performance Is the Wrong Debate, Says Chime Growth Chief
Nick Fairbairn argues brand lift and direct response belong in one system, TV can be measured like performance, and AI adoption beats buying tools.
Chime.
Breaking
UTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking scriptHow to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword PacksUTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking scriptHow to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword Packs
crazy4marketing.
Tue, 3 Nov 2026
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