Social Media
One Phone, Fourteen Fans, and India’s Pop-Culture Huddle
From a 2016 unlimited data reset to cricket huddles, finale watch parties and wedding reels, India now shares pop culture on one connection.
co-viewing.
Digital Marketing
Audience Measurement: When One Ratings Point Costs $39 Million
Audience measurement decides what your ads cost. Here's how panels, census data and hybrids work, and why one ratings point can mean $39 million.
