Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
Comcast Advertising.
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John Mueller: Use Default Sitemap or RSS for AI CrawlersAI Agent Traffic Jumps 1,700% as Google Fights SERP ScrapingGoogle's Aug 17 change ends 4,000% Shopping ROASTikTok Opens 400,000-App Ad Network to US AdvertisersVodafone's iPhone 18 ad sells 43-hour battery via wild storyJohn Mueller: Use Default Sitemap or RSS for AI CrawlersAI Agent Traffic Jumps 1,700% as Google Fights SERP ScrapingGoogle's Aug 17 change ends 4,000% Shopping ROASTikTok Opens 400,000-App Ad Network to US AdvertisersVodafone's iPhone 18 ad sells 43-hour battery via wild story
crazy4marketing.
Tue, 6 Oct 2026
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