Digital Marketing
Server-Side Tracking Still Needs Consent, iubenda Explains
iubenda's new guide and white paper argue server-side tracking can recover lost signal but does not remove GDPR and ePrivacy consent duties.
Consent Management.
Digital Marketing
AdSense Retires TCF Error Report, Moves Alerts to Policy Center
Google moved AdSense TCF consent errors to the Policy center under Regulatory issues. What EU and UK publishers must check now.
Digital Marketing
First-Party Data Lifts Conversions 27% When Consent Is Done Right
Owned customer records now decide how well ads target and measure. Here's how first-party data works, why consent is the weak link, and what to fix.
Digital Marketing
19 Groups Push EU to Restore Automated Cookie Consent Signals
A coalition of 19 groups wants the EU to re-insert Article 88b, the rule that could replace cookie banners with browser-level consent signals.
Digital Marketing
Safari 27 Rewrites Its JS Module Loader: Why Martech Cares
WebKit rebuilt Safari's JavaScript module loader in C++ to fix top-level await bugs. Here's what it means for tags, consent tools and measurement.
