Digital Marketing
Data Saver, Binger, Kirana Owner and Dadi’s First Video Call
The data saver, the binger, the kirana owner, the creator and Dadi's first call: how Jio's daily habits outgrew the data meter.
consumer habits.
Growth Hacking
Jio’s Welcome Offer: How 100M Users in 170 Days Reset Data Habits
The 2016 Welcome Offer wasn't just free data. It was a habit engine that moved India from counting data to living on it. Here's what marketers can borrow.
AI in Marketing
Jio Story: Dal, 5G and the Invisible AI
Jio's next act is not a tech demo. It's a mother asking AI for a dal recipe while 5G and cloud quietly do the work. Here's the future in plain words.
Digital Marketing
Dadi’s First Video Call and the Data Habits India Kept
A decade of data changed how India saves, streams, sells and connects. Five everyday habits show what marketers can learn.
