Digital Marketing
Which Jio Data Persona Are You After a Decade of Unlimited?
Four data personas explain India’s always-on decade: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here’s how marketers can plan for them.
consumer personas.
Digital Marketing
Data Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty show how India's data habits changed after Jio's 2016 Welcome Offer.
