Growth Hacking
Only 10.15% of AI Citations Point to Brand Sites
Most content dies in 48 hours. Foundation's 2026 research shows only 10.15% of AI citations point to brand-owned domains—here's how to build a distribution engine that compounds.
Content Distribution.
Social Media
YouTube Shorts Now Favours Originals Over Re-Uploads
YouTube is reducing Shorts reach for channels that mostly repost other creators' clips. Here is what counts as original and why advertisers should care.
Growth Hacking
Inside Kevin Indig’s Newsletter Repurposing Workflow
Kevin Indig treats Growth Memo as a system, not a single send. Here's how he tests ideas, schedules posts, and saves hours with Buffer.
Social Media
X’s For You Weights Put Copy-Link Shares at 20, Likes at 0.5
X revealed the numeric weights behind its For You feed. Copy-link shares carry 20, likes just 0.5, and reports -234. Here's what to change.
Social Media
Paid Amplification: Buying Reach for Organic Winners
How Meta, TikTok, YouTube and LinkedIn turn proven organic posts into paid media—and why budget is shifting from creator fees to distribution.
Digital Marketing
RSS Still Runs Podcast Ads – And Chrome Is Changing It
RSS looks like a relic, but podcast ad measurement, Google News and competitor tracking still run on it. Here is what marketers should know in 2026.
