Digital Marketing
Supply-Side Targeting Hits 51% of OpenX CTV Spend
OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.
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OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.