AI in Marketing
French publishers escalate EU fight as top CTR drops 58%
Five French publisher groups have filed an EU complaint over Google's AI Overviews. Here's what the zero-click search battle means for your organic visibility.
content visibility.
SEO
llms.txt: What Marketers Need to Know Before Testing It
llms.txt promises a curated path for AI crawlers, but no major AI platform confirms using it. Here's what Semrush found and how to test it.
SEO
How a Golf Club Grew Mobile Search Visibility 156%
A UK golf club grew mobile search visibility 156% after a focused organic search push. Here is the local SEO lesson for venue brands.
