Digital Marketing
Microsoft Gives AI Ad Copy 40 Guardrails in New Pilot
Microsoft Advertising now lets advertisers set up to 40 guidelines for AI-generated copy, and opens Conversions API and PMax search term reports.
Conversions API.
Digital Marketing
Meta Pixel + CAPI Cuts Cost Per Result 17.8%
The Meta Pixel is now one half of a measurement pair. Here's how the 2026 AI upgrades, one-click Conversions API and privacy rules change your setup.
Digital Marketing
Meta Advanced Matching: Attribution Gains Meet Privacy Risk
Meta's advanced matching turns hashed emails and phones into attribution keys. But regulators say hashes aren't anonymous. Here's how to use it safely.
Digital Marketing
Conversions API: What Server-Side Tracking Changes for Marketers
CAPI sends purchase and lead events directly from your server to ad platforms. Here's how matching, deduplication and consent actually work.
