Social Media
Facebook Lead Costs Flat at $27.39; Traffic CPC Drops to $0.60
WordStream's 2026 Facebook Ads benchmarks show traffic CPC down to $0.60 and lead costs nearly flat at $27.39. Industry gaps matter more than averages.
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WordStream's 2026 Facebook Ads benchmarks show traffic CPC down to $0.60 and lead costs nearly flat at $27.39. Industry gaps matter more than averages.