Digital Marketing
Google ad clicks up 8% in Q3, lagging 9-month pace
Google's paid clicks rose 8% in Q3, lagging the 11% nine-month pace, while CPC rose 4%. Here's what Alphabet's 10-Q means for ad buyers.
CPC.
Digital Marketing
Google Ads Search Ruling: 5–6% CPC Risk to Check
Court-found pricing tweaks quietly raised Google text-ad CPCs. Here's the 5–6% top-slot hike, the ad types covered, and what to audit now.
Digital Marketing
Amazon High Velocity Events: CPC, Deals and Deadlines
Amazon high velocity events change CPCs, deal floors, and inventory deadlines. Here's how to plan Prime Big Deal Days and Black Friday.
Social Media
Facebook Ads Benchmarks: CPC Falls, CTR Rises in 2026
New WordStream by LocaliQ data shows Facebook traffic CPC fell 14.29% while CTR rose 12.87%. Here's what it means for your paid social budget.
