AI in Marketing
Half of Kroger’s Meta and DV360 spend backed weak ads
Kroger, Vidmob and MMA Global scored 1,934 live ads and found half of Kroger's Meta and DV360 spend backed weak creative. Human moments beat product shots.
creative testing.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
Digital Marketing
Meta Starts Lifting Its 250-Ad Page Cap in Some Accounts
A partial Meta test shows a 286-ad account still delivering past the 250-ad Page cap. Here is what it means for creative testing.
AI in Marketing
GenAI Creative Tools Cut Ad Production Costs
At Brandweek 2026, Higgsfield AI showed how agentic creative tools can speed up ad testing and cut production costs without replacing human ideas.
Digital Marketing
Dentsu India Opens Creative-Led Performance Studio
Dentsu India's new Bengaluru studio merges creative, AI production and media to deliver 1,000+ assets monthly under Performance Marketing 3.0.
Digital Marketing
Marketers Fear AI Ad Backlash That Viewers Don’t Feel
FreeWheel found 48% of TV ad buyers assume viewers hate AI creative. Only 10% of viewers actually do. Here's what that 38-point gap means for your testing.
