Digital Marketing
Audience Measurement: When One Ratings Point Costs $39 Million
Audience measurement decides what your ads cost. Here's how panels, census data and hybrids work, and why one ratings point can mean $39 million.
Cross-Media Measurement.
Digital Marketing
AudienceProject Adds Pinterest Reach Data in 7 More Markets
AudienceProject is extending Pinterest campaign measurement to seven more European markets in Q4, with longer full-quarter reporting windows and Australia next.
Digital Marketing
Incremental Reach: The Metric That Decides Channel Budgets
Incremental reach shows how many new people a channel actually adds. Here's how it's calculated, why sellers love it, and where the numbers break down.
Digital Marketing
DAZN Media+ Taps AudienceProject to Fix Reach Double Counting
DAZN Media+ has hired AudienceProject to deduplicate reach across Kayo, BINGE, Foxtel Go and linear TV from 2027. Why incremental reach is the real story.
