SEO
Google’s AI Fact-Check Rule, Gemini UTM Tags & CTR Shift
Google now asks sites to manually fact-check AI content and metadata. Gemini links carry UTM tags, and Q2 CTR data comes with a caveat. Here's what to change.
CTR.
Digital Marketing
How Click-Through Rate Rules Ad Auctions and AI Search
CTR prices ad auctions and now measures AI search losses. We explain benchmarks, counting changes and what to watch before trusting the metric.
SEO
Google Desktop CTR Drops While Mobile Rises in Q2 2026
Advanced Web Ranking's Q2 2026 data shows desktop clicks at top organic positions fell while mobile rose. Here's what the reversal means for marketers.
Digital Marketing
ChatGPT Ads CTR Tops 1% in Four Markets, Not the US
Graphite's new State of ChatGPT Ads report puts click-through rates between 0.6% and 1.91% in nine markets. Here's what early data means for media buyers.
E-commerce
Shopping Ad CTR Is Rising Because Impressions Are Falling
Shopping ad CTRs are climbing while impressions slide. Mike Ryan's analysis suggests AI Overviews may be reshaping which queries even get ads.
Digital Marketing
CTR Is Breaking: Why Your Click-Through Rate Lies
Click-through rate looks simple: clicks divided by impressions. In 2026 the numerator, the denominator and the benchmarks are all moving. Here's what to do.
