SEO
Ahrefs: Google poisons 5–20% of SEO tool SERPs
Ahrefs says Google is swapping results for suspected rank trackers on 5–20% of SERPs and now plans to clean up stored data. Here's what to check.
data accuracy.
Digital Marketing
Third-Party Data Can Push a $1.44 CPM to Nearly Double
Third-party audience segments add $0.50–$2 CPM on top of media. With average mobile CPM at $1.44, data can nearly double your ad cost.
AI in Marketing
AudienceMix Opens Its Segment Catalogue to AI Buying Agents
AudienceMix now lets AI assistants browse its segment catalogue through MCP and Slack, while human buyers still approve purchases in their DSP seat.
