Digital Marketing
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Publicis has closed its $2.5B LiveRamp acquisition and is packaging it with Epsilon as an AI growth engine. Here's what it means for marketers and rival agencies.
data clean rooms.
Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
