Digital Marketing
Position-Based Attribution Still Lives in Enterprise Tools
Google removed position-based attribution from Ads and GA4 in 2023, but the 40/20/40 model survives in enterprise tools. Here's what to know.
crazy4marketing.
Google removed position-based attribution from Ads and GA4 in 2023, but the 40/20/40 model survives in enterprise tools. Here's what to know.