Digital Marketing
Jio Story: The Welcome Offer That Rebuilt India’s Data Habits
In 2016, Jio's Welcome Offer reset India's data expectations. Here's the habit shift marketers can still apply to growth campaigns.
Data Marketing.
Growth Hacking
Jio’s Welcome Offer: How 100M Users in 170 Days Reset Data Habits
The 2016 Welcome Offer wasn't just free data. It was a habit engine that moved India from counting data to living on it. Here's what marketers can borrow.
