Digital Marketing
Cleaner Data Lifts Demand Gen Conversions 20%+: Google
Microsoft, Meta, OpenAI and Google all shifted campaign controls in October. The big signal: cleaner data drove 20%+ Demand Gen uplift.
data quality.
SEO
Google poisons 8% of rank-tracker SERPs
Nozzle found 8% of SERPs served to rank trackers since Sept 13 were poisoned, up from 0.17%. False drops hit top-10 tracking while Reddit and Facebook filled the gap.
SEO
Google Serves Wrong Results on 11% of Rank Checks
DemandSphere says about 11% of daily SERP checks now return spurious pages. Here's what that means for SEO reports and how to protect your data.
Digital Marketing
IP Targeting Misses Fashion Battle’s Real Audience by 31 Points
NumberEight's report finds IP and household-level data return near 50/50 gender splits, missing a 31-point gap in Fashion Battle's real audience.
Digital Marketing
Identity Resolution: Why Match Rate Isn’t Accuracy
New tests show IP identity links are often wrong, and weak resolution can make a $1.50 ROAS measure $0.43. Here's what marketers should ask.
Digital Marketing
Google Analytics Adds Hostname Include Filters
GA4 now supports hostname Include filters, turning an exclude-only control into an allowlist. But missed hostnames mean permanently lost data.
Digital Marketing
Geomarketing: The Cross-Channel Targeting Layer to Watch
Geomarketing is moving from offline planning into DSPs and ad platforms. Here’s how spatial targeting works, where it falls short, and what to test.
