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DCODE 2.0.

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Digital Marketing

India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%

India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.

Crazy4Marketing Desk · September 18, 2026 · 2 min read

India's AdEx Hits Rs 2 Lakh Crore as Digital Takes 60%

Digital Marketing

AI, Retail Media and Consumer Loops Reset India Marketing

DCODE 2.0 maps India's shift to digital-majority ad spend, retail media growth, AI search, first-party data and loop-based consumer journeys.

Crazy4Marketing Desk · September 18, 2026 · 3 min read

AI, retail media and journey loops reset India's digital playbook