E-commerce
Kirana to Cloud: The Khata Book Learns to Remember
Small shops are moving from paper ledgers to connected apps, turning regulars into lightweight profiles and changing how the corner store serves them.
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Small shops are moving from paper ledgers to connected apps, turning regulars into lightweight profiles and changing how the corner store serves them.
India's corner shops are moving from the khata book to cloud tools. What changes for the shop, its customers and the marketers who want to reach them?