Digital Marketing
Bidease Hires Ex-Moloco Revenue Chief After 200% Growth Run
Bidease names ex-Moloco revenue leader Dock Kim as VP of business development, claiming 200% YoY growth twice - but no revenue baseline for context.
DSP.
Digital Marketing
OpenRTB Explained: The Protocol Behind Every Programmatic Bid
A field-by-field guide to OpenRTB, the IAB Tech Lab standard powering programmatic auctions, and why its compliance gaps matter for buyers.
Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
Digital Marketing
Win CPM: The Real Programmatic Metric You Should Track
Win CPM shows what you actually paid per thousand impressions, not what you bid. Here's why that gap matters for programmatic buyers in 2026.
Digital Marketing
Programmatic In 2026: Where Your Ad Dollar Actually Goes
PPC Land's programmatic explainer maps the auction, the top DSPs and the waste. Here's what growth teams should change in their media plans right now.
