Digital Marketing
52% Delete Cold Outreach Unread. What B2B Senders Must Change
Firmable asked 1,009 professionals how they treat cold outreach. Most delete or skim, yet many send it too, and relevance beats human authorship.
email marketing.
Digital Marketing
Substack Is a Growth Channel, Not Just a Newsletter
Substack combines email, Notes, Chat, and Live into one audience engine. Here's why marketers and creators should treat it as a growth channel.
Digital Marketing
Double Opt-In Is a Lead Quality Contract, Not Just a Checkbox
A German ruling shows email, IP and timestamps alone don't prove consent. Here's what double opt-in really demands—and why it matters for ad-led growth.
Digital Marketing
PECR Changes UK Ad Consent: What Marketers Must Know
PECR's consent and penalty changes are reshaping UK ad reach, programmatic inventory and email marketing. Here's what performance teams should do now.
SEO
Real Estate Marketing in 2026: Beat Portals With Hyperlocal SEO
Zillow owns the head terms and AI Overviews are eating clicks. Here's the five-step real estate marketing plan Neil Patel says wins in 2026.
