Social Media
X Analytics Paywall: 4.4M Paid Subscribers Get the Full View
X moved its full analytics dashboard behind Premium. Free post-level mobile data remains. Third-party tools like Perch by Hootsuite close the gap.
engagement rate.
Social Media
Instagram Pay: You Need Only 500 Followers to Start
Instagram monetisation starts at 500 followers for Gifts and 10,000 for Subscriptions. Brand deals and affiliate income have no floor.
Social Media
51% of content pros use AI: run a social competitor audit
Social feeds are crowded and 51% of content pros now use AI. Use this five-step competitor audit to benchmark engagement, share of voice, and paid activity.
Social Media
71% Decide in 3 Seconds: TikTok Hook Rules
New data shows 71% of TikTok users decide in three seconds. See what Chipotle, Duolingo and Scrub Daddy do differently in the hook.
Social Media
Instagram 4.2% vs TikTok 1.5%: 6 formulas that matter
Instagram leads all-industry engagement at 4.2%, TikTok sits at 1.5%. The formula you choose changes the story—here are six worth knowing.
Social Media
What a Good Social Media Engagement Rate Looks Like in 2026
Engagement is the signal algorithms reward. Here are 2026 benchmarks, platform-specific peak times and the tactics that turn followers into buyers.
Social Media
Track Instagram Follower Growth With These Net Metrics
Why net follower growth, engagement and reporting consistency beat raw follower counts—and how to turn Instagram data into smarter content decisions.
