Digital Marketing
Universal Ad ID: The 8 Failure Points Marketers Must Audit
IAB Tech Lab's new Universal Ad ID checklist names eight ways the creative identifier is lost in ad systems. Here's how to audit your stack.
frequency capping.
Digital Marketing
Google DV360 unifies vertical video buying after Hellmann’s test
Google's Vertical Video Unification puts cross-publisher vertical video buying in DV360, citing a Hellmann's test with 24% more reach and 25% lower cost per user.
Digital Marketing
Reach vs Frequency: The Media Math Every Buyer Should Know
Reach and frequency turn impressions into people. Here's how the math works, why platform definitions keep shifting, and what buyers should do about it.
