Digital Marketing
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Publicis has closed its $2.5B LiveRamp acquisition and is packaging it with Epsilon as an AI growth engine. Here's what it means for marketers and rival agencies.
FTC.
Digital Marketing
Amazon’s $19.8B ad business has an agency clarity problem
Amazon's ad business is growing fast, but its agencies are lost on what replaced the DSP. Here's the new Amazon Ads Agent map and what to do.
AI in Marketing
Amazon’s $100-a-Day AI Campaigns Put Targeting on Autopilot
Amazon's unBoxed 2026 reset puts AI-managed buying first, with manual controls in advanced settings and a $100 daily floor for full-funnel campaigns.
Digital Marketing
Trust Is the Conversion Lever Regulated CRO Needs
In health and supplement marketing, the highest-converting page can still be wrong. Here's how to test credibility without tripping FTC or FDA rules.
E-commerce
Negative Option Billing: A Marketer’s Compliance Guide
Negative option billing turns silence into consent—and is triggering major fines, ad platform rules and new compliance duties for subscription marketers.
Digital Marketing
COPPA in 2026: What Every Media Buyer Needs to Know
COPPA now covers cookies, device IDs and biometrics. Here's what the 2025 amendments, Google's TFAT signal and a $400M TikTok deal mean for media buyers.
Digital Marketing
Regulators Rewrote Ad Auction Rules but Left Owners Intact
Four regulators hit Google and Amazon in six days. Nobody had to sell anything - but everyone must explain the auction. What it means for advertisers.
