Viral Campaigns
BGMI’s Collector Turns Rarity Into a Status Symbol
Dentsu Creative Isobar's two-film BGMI campaign uses 1980s Hindi cinema and small-town pride to make Collection Level feel like a badge. Here's the breakdown.
gaming marketing.
Viral Campaigns
Hélio Maffia’s Bestads picks: Kia, Wet Ones, Visit Turku
Hélio Maffia's Bestads picks span a nose-job tourism pitch, Wet Ones' simple visual, and Kia turning gamer tags into ad space.
Viral Campaigns
BGMI Sells Fun Over Skill in Soch Kum, Khel Maximum
How BGMI's new campaign lowers the barrier to entry for Indian mobile gamers by turning overthinking into a shareable, creator-friendly hook.
