SEO
Faking Googlebot takes 30 seconds, warns Google’s Gary Illyes
Gary Illyes says spoofing Googlebot takes 30 seconds. Verify crawlers with reverse DNS, published IP ranges, and Google's Web Bot Auth.
Gary Illyes.
SEO
Hreflang: Why 38 English Market Sites Are One URL to Google
Gary Illyes' 'alternate names' explanation shows hreflang routes URLs but doesn't rank them - and why duplicate market pages are one resource to Google.
