New Ads
Sparx Launches Greatest of Today with Tamannaah and Lakshya
Sparx turns GOAT into Greatest of Today, with Tamannaah and Lakshya fronting a new footwear platform built around the present.
Gen Z.
Social Media
2026 holiday shopping: social wins as wallets tighten
Sprout Social's Q3 2026 data: 78% will use social as much or more for gifts, 69% worry about tariff prices, and 46% discover gifts on social. Here's what changes.
Digital Marketing
Five Below’s Digital Pivot: Social, Data, and Store Flywheel
Five Below grew comparable sales 14.1% by shifting ad dollars to social and CTV. Here's what the retailer's data roadmap means for growth teams.
Social Media
Gen Alpha Marketing: A New Playbook for Brands
Gen Alpha is already shaping household purchases. Here’s how to reach kids and parents without copying your Gen Z playbook.
