SEO
Eskimoz Bets on an Integrated SEO, AI and Paid Acquisition Stack
The agency’s new model fuses SEO, generative engine optimisation, paid media and content into one acquisition workflow. Here’s why silos are now costly.
GEO.
SEO
ChatGPT traffic is 0.62% of Google’s—build Connected Apps
Marie Haynes says Google's Connected Apps Platform, not ChatGPT mentions, is the real AI search opportunity. Here's what the docs actually allow.
AI in Marketing
ChatGPT’s Hidden Safety Check Can Erase Your Site
OpenAI's Aura site-safety check can block ChatGPT browsing before a request reaches your server. Here's how to detect a false block and what to do.
AI in Marketing
Jasper AI SEO Workflow: How to Use It Without Tanking Quality
Jasper AI can draft SEO content, but rankings depend on briefs, human review and separate GEO metrics. Here is a practical four-week workflow.
SEO
ChatGPT Traffic Is Just 0.62% of Google Organic
New GA4 data across 100 sites and 145M sessions shows ChatGPT sends 0.62% of Google Organic traffic. The real opportunity is Google's agentic web.
AI in Marketing
ChatGPT Ads hit SA: 1.2B+ weekly users in play
OpenAI's ChatGPT Ads have landed in South Africa. Woww is offering managed campaigns to help brands reach the platform's 1.2B+ weekly users.
SEO
DeepSeek Search Gives Spam PDFs Authority 4, Real Sites 1
A $0.08 audit of DeepSeek's Search API found spam PDFs on .gov/.edu hosts scored authority 4, the author's own site scored 1. Here's what to check.
AI in Marketing
8 of 10 AI Tools Cited a Made-Up Concept Within a Week
A Fudan study found 8 of 10 AI search tools cited a planted fake concept within a week. Here's what marketers should do.
AI in Marketing
Digital.Marketing Relaunches as an AI-Enabled Marketing OS
Digital.Marketing relaunches around an AI-enabled Marketing OS that bundles SEO, paid media, content and GEO to cut marketing tool fragmentation.
SEO
SEO Budgets Fail When You Measure Everything as Traffic
SEO teams pitch the same technical work twice—once as SEO, once as GEO. Reclassify budgets by economic purpose: revenue generation, protection, infrastructure, experiments.
