SEO
Search 2027: Traffic and Conversions Are Splitting
SEJ's State of Search 2027 shows organic traffic slipping while conversions hold for many teams. Here's what to stop, measure, and fund next.
GEO.
AI in Marketing
GEO by Engine: What Actually Changes Across AI Chatbots
A practical breakdown of how ChatGPT, Claude, Gemini and Perplexity differ in AI search visibility, plus platform-specific tactics and KPIs.
SEO
GEO Experiments: Earned Mentions Beat Owned Content in AI Search
Two GEO experiments challenge AI visibility advice: earned placements drove most citations, while owned content was a foundation, not a growth lever.
AI in Marketing
AI Visibility Scores Are Not Enough: What To Track Instead
Brands are buying AI visibility tools fast, but mentions, citations and scores hide more than they reveal. Here's what to actually measure and act on.
SEO
AI Visibility For Local Brands: The 90-Day Playbook
AI Overviews reach 2.5B users a month and local answers are still early. Here's how local businesses can get named by ChatGPT and AI Overviews in 90 days.
SEO
Free GEO Glossary Signals the AI Search Vocabulary Gap
A California agency published a free 28-term glossary for the AI search era. The bigger story: your clients still can't define GEO, llms.txt or AI Overviews.
