E-commerce
Alibaba’s Causal Ranking Model Lifts GMV 0.36% in Live Test
Alibaba researchers trained search ranking against causal effect, not prediction, and reported a 0.36% GMV lift in a 41-day live A/B test. Here's why it matters.
GMV.
E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
