SEO
Google: Human Review Now Critical for Alt Text
Google now wants humans checking AI-written image descriptions. Here's what alt text is, why it matters for SEO and ads, and how to fix it.
Google Search.
SEO
Google Desktop CTR Drops While Mobile Rises in Q2 2026
Advanced Web Ranking's Q2 2026 data shows desktop clicks at top organic positions fell while mobile rose. Here's what the reversal means for marketers.
SEO
Google-Extended: What It Blocks and What It Leaves Open
Google's robots.txt token can block Gemini training without hurting rankings. But AI Overviews and AI Mode sit outside it. Here's what to do.
SEO
Google’s Longest Spam Update Tests SEO Measurement
Google's September 2026 spam update may take two weeks to finish—the longest rollout yet. Here's what it enforces and how to read the noise.
SEO
Publisher Google Search Traffic Drops 40.2% YoY
Chartbeat's 2026 Publisher Playbook shows Google Search referrals down 40.2% YoY while owned, direct and dark social traffic grows. Here is what to do.
SEO
Google Indexing API Job Site Approvals Are Going Silent
Job site operators report months-long silence on Google Indexing API approvals even though Google still recommends the tool. Here's what SEOs should do.
SEO
International SEO for Publishers: Go Local or Go Home
The Guardian's one-domain SEO play rarely works for publishers. Here's why hreflang fails for news and how ccTLDs plus localization win.
SEO
Study: Google AI Mode Cuts Clicks and Hurts Search UX
UPenn and Northeastern field experiment finds Google AI Mode reduces publisher clicks and user satisfaction while removing AI Overviews boosts clicks.
SEO
Google Discover in 2026: What Marketers Need to Know
Google Discover now drives most Google referral traffic to news sites, but algorithm shifts and AI summaries are changing the rules. Here's how to adapt.
SEO
Zero-Click Search in 2026: The Metric, the Math, the Playbook
How zero-click search is measured, why estimates range from 22% to 68%, and what growth teams can do to stay visible when clicks disappear.
