AI in Marketing
Brands ChatGPT Ignores Stay at 11% Even With Search
Graphite's analysis of 3,115 ChatGPT prompts finds brands rarely named without search stay rare even on cited pages. Median visibility: 11%.
Graphite.
Digital Marketing
ChatGPT Ads CTR Tops 1% in Four Markets, Not the US
Graphite's new State of ChatGPT Ads report puts click-through rates between 0.6% and 1.91% in nine markets. Here's what early data means for media buyers.
