Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
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Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
Acquia's research pairs tighter compliance with a 110% search visibility jump at Rathbones. Here's what the CMO-CIO divide means for your stack.