Digital Marketing
VML Sydney’s AI optometry work lands LIA Bronze
VML Sydney adds a Health & Wellness Bronze at LIA 2026 for 'Magnif-eye', an AI-powered experience for 1001 Optometry, after Silver and Bronze in Digital.
health marketing.
Viral Campaigns
Asics Casts Sigourney Weaver in a Nature Doc About Couch Life
Asics casts Sigourney Weaver as narrator of a satirical nature documentary on sedentary life, backed by a 34,000-person movement study.
Digital Marketing
Trust Is the Conversion Lever Regulated CRO Needs
In health and supplement marketing, the highest-converting page can still be wrong. Here's how to test credibility without tripping FTC or FDA rules.
