Digital Marketing
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Publicis has closed its $2.5B LiveRamp acquisition and is packaging it with Epsilon as an AI growth engine. Here's what it means for marketers and rival agencies.
holding companies.
Digital Marketing
WPP Growth Still 6 Points Short as Client Losses Bite
WPP is winning more pitches, but lost clients still cut 2026 growth by 600 basis points, pushing a return to growth into 2027.
Digital Marketing
WPP names Tyler Turnbull to lead WPP Creative
WPP has hired McCann Global CEO Tyler Turnbull to run WPP Creative from early 2027, signaling a bigger bet on integrated agency services.
