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2026 holiday shopping: social wins as wallets tighten

Sprout Social's Q3 2026 data: 78% will use social as much or more for gifts, 69% worry about tariff prices, and 46% discover gifts on social. Here's what changes.

Crazy4Marketing Desk · September 25, 2026 · 3 min read

Social is the holiday store: 2026 data and next moves