SEO
Hreflang: Why 38 English Market Sites Are One URL to Google
Gary Illyes' 'alternate names' explanation shows hreflang routes URLs but doesn't rank them - and why duplicate market pages are one resource to Google.
hreflang.
SEO
International SEO for Publishers: Go Local or Go Home
The Guardian's one-domain SEO play rarely works for publishers. Here's why hreflang fails for news and how ccTLDs plus localization win.
SEO
Claude SEO Automation: 5 Workflows That Save Hours
From daily briefings to hreflang sitemaps and plugin swaps, here are five Claude workflows that cut repetitive SEO busywork down to minutes.
