Digital Marketing
IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
IAB Tech Lab.
AI in Marketing
OpenDirect 2.1 turns 250-350 day builds into 50
OpenDirect 2.1, the IAB Tech Lab API for guaranteed ad deals, has become the booking layer for AI media agents—cutting custom integrations from months to days.
AI in Marketing
IAB Tech Lab Gives 19 More Days to Shape AI Ad-Buying Standard
IAB Tech Lab extends AAMP 3.0 and OpenProposal feedback to November 10 after 'overwhelming demand'. Here's what AI media buyers should test.
Digital Marketing
Universal Ad ID: The 8 Failure Points Marketers Must Audit
IAB Tech Lab's new Universal Ad ID checklist names eight ways the creative identifier is lost in ad systems. Here's how to audit your stack.
Digital Marketing
IAB Tech Lab pushes server-side ad stack after Safari block
Safari's block on The Trade Desk's ad domain has IAB Tech Lab urging publishers to move ad logic off the browser. Here's what changes.
Digital Marketing
OpenRTB Explained: The Protocol Behind Every Programmatic Bid
A field-by-field guide to OpenRTB, the IAB Tech Lab standard powering programmatic auctions, and why its compliance gaps matter for buyers.
Digital Marketing
IAB Tech Lab’s New Rules Target Duplicate Ad Auctions
IAB Tech Lab’s first Programmatic Best Practices set voluntary rules to curb duplicate bid requests. Here’s what buyers and sellers need to know.
Digital Marketing
Seller-Defined Audiences Become Curated Audiences: A Marketer’s Guide
PPC Land's explainer breaks down seller-defined audiences, now called Curated Audiences: how taxonomy codes move in bid requests and what marketers should verify.
Digital Marketing
RSS Still Runs Podcast Ads – And Chrome Is Changing It
RSS looks like a relic, but podcast ad measurement, Google News and competitor tracking still run on it. Here is what marketers should know in 2026.
Digital Marketing
Programmatic In 2026: Where Your Ad Dollar Actually Goes
PPC Land's programmatic explainer maps the auction, the top DSPs and the waste. Here's what growth teams should change in their media plans right now.
