Digital Marketing
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Publicis has closed its $2.5B LiveRamp acquisition and is packaging it with Epsilon as an AI growth engine. Here's what it means for marketers and rival agencies.
identity resolution.
Digital Marketing
Safari 27 blocks email-based identity tracking
Safari 27 blocks email-to-ID resolution while Google leans on signed-in data. Here's how customer journey tracking is changing and what to do.
Digital Marketing
Zeta Global Buys Digital Audience After 44% Revenue Jump
Zeta Global's third data deal in two years targets European identity and activation. Here's why marketers should care about match rates and market access.
Digital Marketing
ID5 Sells TrueData Audience Business 11 Months After Buying It
ID5 sells the TrueData audience data business and brand 11 months after acquiring it, sharpening its neutral identity pitch. Here's what changes for buyers.
Digital Marketing
Safari 27 blocks universal IDs. Here’s your move.
Apple's iOS 27 Safari now blocks domains behind UID2, ID5 and RampID. Here's how marketers should rebuild reach without cookie syncing.
Digital Marketing
Apple’s 15-minute reply may unblock iOS ad-tech domains
Apple's 15-minute bug-tracker reply could loosen an unpublished Safari ad-tech blocklist. Here's what it changes.
Digital Marketing
Trade Desk Sees iOS 27.2 Changes as Safari Ticket Stays Open
Apple handed The Trade Desk an iOS 27.2 beta, but the Safari ad-domain block remains unresolved. Here's what performance teams should watch.
Digital Marketing
Taboola: 81% of advertisers keep retargeting their audiences
Taboola's survey of 326 senior marketers finds 81% keep targeting the same segments as budgets rise, and 92% would shift budget to the open web with closed-loop identity.
Digital Marketing
ID5 CEO calls iOS 27 Safari block an attack on the open web
Apple's iOS 27 Safari block now cuts ad tech domains at the network level. ID5's CEO calls it an attack on the open web and asks regulators to look.
Digital Marketing
Safari 27 Blocks The Trade Desk Ads
Safari 27 now blocks adsrvr.org, The Trade Desk's core delivery domain. Here is what the WebKit change means for iOS reach and what to do.
