New Ads
Krispy Kreme launches A Doughnut for Every Moment film
Krispy Kreme India uses a camera roll of Gen Z memories to sell its Chocolate Iced Glazed doughnut as part of everyday festive moments.
India advertising.
AI in Marketing
DS Group, WPP Media and MICA launch AI-driven DCODE 2.0
DCODE 2.0 from DS Group, WPP Media and MICA folds AI into search, paid media, performance and creative as digital is set to take 68.1% of India's ad revenue.
