Digital Marketing
Jio Story: What a Normal Day Asks of Data Now
From a chai-stall UPI ping to a study call and a family map, India's data decade now runs through the day's most ordinary shared moments.
India data habits.
Digital Marketing
Reading India’s Data Decade Through Four Archetypes
India's data decade can be read through four behaviour archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's what each teaches marketers.
