Viral Campaigns
Cellecor puts Kriti Sanon in its TVs and washing machines
Cellecor Gadgets launches two festive films with Kriti Sanon: a QLED TV spot and a washing machine film under its Gali Gali Cellecor push.
India Marketing.
AI in Marketing
The 10 AI Marketing Tools Indian Teams Will Run in 2027
A new shortlist maps the 10 AI tools India will run in 2027 across content, SEO, full-funnel engagement and ads. Here's how to pick your stack.
New Ads
Skoda Slavia Says It All With Odd Conversations and Redacted Ads
Skoda and BBH India launch 'Says It All' for the new Slavia with odd conversations, redacted print ads and free OOH space.
Digital Marketing
Jio Story: The Welcome Offer Rewired India’s Data Defaults
The 2016 Welcome Offer wasn't just free data. It changed the question India asked about connectivity and reset marketing's rules.
Social Media
Data Saver, Binger, Hotspot Hero or Reel Royalty?
India's data decade turned one connection into four habits. Here's what the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal for marketers.
Growth Hacking
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer turned mobile data from a rationed cost into a daily habit. The marketing lessons marketers still borrow from that launch.
E-commerce
HiveMinds Wins Nike India E-commerce Media Mandate
Madison HiveMinds has bagged Nike's India e-commerce media mandate, pegged at Rs 10-12 crore. Here's why the marketplace-led win matters for growth teams.
