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Movember Built a 180m Moustache Visible From SpaceUniversity of Sydney turns degrees into Degrees for GoodSmartly Puts $7B+ Ad Spend Under a Second OpinionUTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking scriptMovember Built a 180m Moustache Visible From SpaceUniversity of Sydney turns degrees into Degrees for GoodSmartly Puts $7B+ Ad Spend Under a Second OpinionUTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking script

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Smartly Puts $7B+ Ad Spend Under a Second Opinion

Smartly's Intelligence Pro puts incrementality next to platform-reported conversions, with budget planning, benchmarks and headroom ranges—but no published validation.

Crazy4Marketing Desk · November 3, 2026 · 2 min read

Smartly puts incrementality next to platform-reported numbers