SEO
Hreflang: Why 38 English Market Sites Are One URL to Google
Gary Illyes' 'alternate names' explanation shows hreflang routes URLs but doesn't rank them - and why duplicate market pages are one resource to Google.
international SEO.
SEO
International SEO for Publishers: Go Local or Go Home
The Guardian's one-domain SEO play rarely works for publishers. Here's why hreflang fails for news and how ccTLDs plus localization win.
SEO
International SEO: Fix the Keyword Seed Before You Launch
Translated category terms can return zero keywords and hide real demand. Learn to build a market-entry map before you open your SEO tool.
